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Snapchat Open Graph Preview

Paste a URL and see the card Snapchat will build from it in chat.

How Snapchat renders a link

Snapchat draws a link as a compact chat card: the Open Graph image full-width on top, with the title and the domain underneath in a rounded bubble. The description is dropped, so a card whose meaning lives in og:description reads as a picture plus a headline here.

The tags it reads are the ordinary ones — og:image, og:title and og:url. There is no Snapchat-specific namespace to set.

When a card does not appear

When chat shows a bare URL instead of a card, the fetch failed rather than the tag being absent. Snapchat's crawler needs to reach the page and the image without a login, without a long redirect chain, and without being served a different response by user agent. The scan above requests the page the same way, so a check that passes here is a fetch that works there.

An image that is missing, slow, or much larger than 1200×630 is the usual cause: the bubble has nothing to show, so only the link text remains.

Frequently asked questions